I’m so excited about the new Laney’s Kid’s Club (LKC) at Holiday Lanes! Why? Because it’s all new AND it’s our own. For the past few years, we have been affiliated with a national program for our summer free bowling. Don’t get me wrong, the program was great and exposed lots of kids to bowling. It’s just that we didn’t have much control over what we were saying or promoting with the program. We wanted to offer something BIGGER & BETTER to our bowlers and that’s where Laney’s Kid’s Club comes in. LKC is a FREE year-round membership for kids 18 & younger that offers 2 free games bowling every day from May 1 – September 30. Not only is this great for the pocketbook, it’s a fun and fit way to keep kids active. ALSO . . . there is a family pass, a shoe pass and a school employee pass offer that extends the value and gives the rest of the family a chance to bowl with the kids.
One of the first sketches of Pelican Laney by Laurie (done on a train bound for Willie Nelson concert)
I love the fact that I work in a job that allows me such creativity and fun. About a month ago, I was just about to sign up with the national program when my boss called and said that we were going to create our own program. I was fortunate that she is connected with other bowling proprietors around the country. My friend and marketing colleague, Rocky from Mel’s Lonestar Lanes, had made a switch last year and designed a program that was working. So I loaded up and headed to Georgetown, TX to pick Rocky’s brain. Let me tell you, Rocky’s got it going on. After my two day visit with her, I was ready to take on the world. A month wasn’t a lot of time to design web sign ups, email marketing and overall promotions, but projects like this get me on a roll. The next thing I did was call an artist friend of mine, Laurie Jarecki, to design our mascot. Laurie was on a train bound for Austin to see Willie Nelson, but within a few minutes on her sketch pad, Pelican Laney was born. After several proofs, Laurie cranked out the final draft of Laney. That’s when Laney took flight at Holiday Lanes.
So here are the details:
Sign up kids online to become Laney’s Kid’s Club members. As a Laney’s Kid’s Club member, you’ll receive the following just for signing up:
- 2 FREE Bowling games every day May 1 – Sept 30, 2015. (Awesome Approx Value $1530 per person)
- Coupons emailed each Saturday
- Exclusive Event Access all year long
- A fun and fit activity – BOWLING is healthy!
- LKC members who book their birthday party at Holiday Lanes will receive a free Laney t-shirt for the birthday child.
- Opportunity to extend value by purchasing a family pass for up to 4 other adults in the household
- $20 Shoe passes available to cover the entire 5 months of shoe rental with your bowling
- & More to come!
ATTENTION TEACHERS: As a way of thanking teachers and school employees for sharing info about Laney’s Kid’s Club with students, Holiday Lanes is extending a FUN & FIT summer of bowling with 2 FREE games for teachers and school employees too. It’s free to sign up for a Teacher and School Employee pass
Bowling builds community. It’s a fit activity (burns lots of calories!) and so much fun. Laughter is guaranteed when you bowl. Our intentions with Laney’s Kid’s Club is to expose as many children to the sport of bowling as a healthy life choice. Holiday Lanes is a great smoke-free environment for adults and kids to play.
Make sure you are following Holiday Lanes to keep up with all the fun and fit stuff going on:
That just happened,
Marketing Maven at Holiday Lanes