50 Years of Travel Promotion

LTPA Ribbon CuttingThe Louisiana Travel Promotion Association (LTPA) celebrated their 50 year anniversary with a ribbon cutting at the Bossier Chamber of Commerce office on July 14. The LTPA is a private, non-profit, membership trade association that leads the private sector growth of the Louisiana Tourism Economy. LTPA provides marketing and educational opportunities, and serves as the advocate, resource and voice for the tourism industry. Member Service Representative, Tracy Young was on hand to explain the many benefits that the LTPA can provide for local attractions and restaurants.

Did you know that Bossier City has one of the top tourist sites in our state? That’s right, the Louisiana Boardwalk ranks right up there! LTPA is instrumental in helping to promote not only the Bossier area, but all regions within the state of Louisiana.

LTPA publicationsAs the Marketing Maven for Holiday Lanes, I am always on the look out for ways to increase traffic to our center. In fact, I’m currently in the process of brainstorming ways to create a Louisiana Bowling Trail through the Geaux Beauxling Louisiana campaign. Tracy knew exactly who I should speak to and I’m looking forward to picking their brain for some great ideas.

The Louisiana Travel Promotion Association creates several publications throughout the year. My favorite pamphlet is the “27 Tastes of Louisiana”. It’s full of authentic Louisiana recipes and information about the regions of the state. As a member of LTPA, businesses are entitled to a free listing in the state’s official tour guide. If you haven’t seen this guide, take a look online now. Also be sure to check out the “7 delicious road trips designed to make you drool”. LTPAThe LTPA also attends several major travel trade shows throughout the year to promote tourism in our state.

There is so much more to the LTPA and I encourage you to visit their website: http://www.ltpa.org. If your business is interested in becoming a member of LTPA, contact Tracy Young and tell her you read my blog.

See ya around Bossier,

Robin Williams,
Bossier Chamber of Commerce Diplomat & Marketing Maven at Holiday Lanes

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